Sick Licks

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Project Concept:

SickLicks is a new skateboarding company right out of New Jersey. It portrays the fluid and edgy side of skateboarding. It reaches out to a young group of adolescents going big. SickLicks targets young skaters looking for that relation between influence and skill. There is a compilation of the 3 tongue logos represents different motives of skating lifestyles. The concept of the tongue gestures, suggests recklessness and playfulness.